CHICCO MAO, a domestic women’s wear brand basing in Dalang Fashion Town, Longhua District, earned more than 6.3 million yuan (US$970,131) from a Tiktok livestreaming session on April 15.

The CHICCO MAO store at Dalang Fashion Town. Courtesy of CHICCO MAO

The Tiktok livestreaming session was held at the 1000-square-meter studio at the INPARK cultural creative industrial park of Dalang Fashion Town.

Established by independent designer Mao Baobao, one of the top 10 winning designers of the 2019 China Fashion Award, CHICCO MAO resettled to Dalang Fashion Town in 2019 and opened its first flagship store at the fashion town last August.

Mao Baobao

CHICCO MAO also staged a show themed environmental and ecological protection at the 2021 China Fashion Week, which was held in Beijing between March 24 and 31.