To thoroughly prepare for supporting the 2026 Asia-Pacific Economic Cooperation (APEC) Meeting and strengthen the district’s capacity for international service, the first session of the theme "APEC International Lecture" Series was successfully held at Shenzhen Longhua International Cooperation Center on 27th January. It focused on practical outcomes, enhanced the frontline staff’s skills in international visitor services and cross-cultural communication systematically by training.

More than 600 practitioners from key sectors including commercial areas, catering, hotels, scenic attractions, parks and community organizations,participated in the event.

Professor Ye Danming, Guest Professor of the China Hospitality Association, National Top Ten Service Master of the Hotel Industry, and recipient of the 30-Year Contribution Award for Innovation and Development of Shenzhen’s Tourism Industry

The lecture focused on service scenarios under the APEC framework, provided a detailed analysis of standard service procedures, professional image management, differentiated service approaches, and emergency response strategies for receiving international guests in sectors such as commercial complexes, hotels, catering, and tourism. Professor Ye Danming explained the core principles of international business etiquette and key points of cross-cultural communication in an insightful manner. She emphasized that through professional service grounded in "respect, integrity, and equality", Longhua District can effectively present a positive international image.

Mr. Jonathan Manili, the International trainer from China (Shenzhen) International Personnel Training Center

The lecture closely followed various real-life scenarios APEC guests might encounter, covering a full range of service situations including shopping, hotel check-in, dining, community guidance, and park visits. Mr. Jonathan Manili conducted the session through methods including memorization of "Ten Key Service Phrases," scenario-based dialogues, and role-playing exercises. The event focused on practical service English, explanations of cultural differences (such as tea service charges), guidance on payment methods, and basic emergency communication, aiming to effectively address language barriers commonly faced by frontline service staff.

Assistant Professor Zhuang Yingyi from the School of Humanities and Social Science at The Chinese University of Hong Kong, Shenzhen

Professor Zhuang Yingyi provided professional guidance on standards for bilingual public signage. She emphasized accuracy, consistency, and cultural appropriateness in translation, with the goal of further standardizing and improving the district’s international language environment and offering clear and friendly guidance for international visitors.