In the heart of Shenzhen’s urban axis, the 600,000-square-meter Uniworld experiential commercial complex in Longhua District not only revitalizes the local business circle but also instigates a revitalizing transformation across the entire district’s business landscape.

As one of the nation’s premier business hubs, Uniworld has emerged as the “core of the core.” It distinguishes itself as not only the largest integrated complex within the business circle but also as Longhua’s primary showcase for six key development modes: first-store economy, night economy, event economy, exhibition economy, children’s economy, and micro-tourism economy.

A scene at the Uniworld shopping mall in Longhua District. Photos from Live Shenzhen

“We frequently bring our children to enjoy the Round1 Sports Entertainment facility. The prices here are affordable, and the variety of entertainment options is extensive. Every visit, the kids have an absolute blast!” said a citizen in Zone C of Uniworld, where people can partake in various sports and entertainment activities, including bowling, volleyball, baseball, video games, and racing.

“Japan’s Round1 is a renowned large-scale indoor entertainment facility, and its choice to establish its first outlet in Longhua, Shenzhen, strategically caters to the demographic preferences of Longhua residents. It has emerged as a pivotal force driving new consumption trends in the area,” said a spokesperson of Uniworld.

In addition to introducing gaming and entertainment projects, Uniworld has been actively exploring the fusion of events, experiences, and commerce in recent years. The approach aims to energize the business circle by focusing on the development of the “sports economy” through trendy sports initiatives.

Enabling citizens to enjoy a one-stop, stylish, and stimulating professional sports experience right at their door, Uniworld has introduced a series of cutting-edge sports experience stores, including the country’s pioneering AR technology sports venue, HADO, the nation’s first world-class indoor wind tunnel flying experience shop; V5 SPORTS, the inaugural indoor basketball court in a shopping center in South China; the Chen Lu International Ice Center, Shenzhen’s premier international standard ice rink; and FlowLife, the city’s first indoor surfing venue in a shopping center.