In a move that highlights the growing enthusiasm for fitness and emerging sports, Shenzhen’s Ramsports Pickleball Group announced the signing of American professional pickleball player Thomas Yu as its first international brand ambassador Saturday. This partnership is a significant step in Ramsports' strategy to promote the global development and cultural integration of pickleball.

Thomas Yu (R) poses for a photo with Alex Yuen, president of Ramsports, during a ceremony at Ramsports Pickleball Stadium in Longhua District on Saturday. Courtesy of Ramsports

"Ramsports is currently the most professional and forward-looking pickleball brand in China. Collaborating with them is not just a partnership between an athlete and a brand, but also a journey of culture, vision, and belief," said Yu during the signing ceremony at Ramsports Pickleball Stadium in Longhua District.

Yu, a rising star in the U.S. pickleball scene，toured the Ramsports courts in Shenzhen. During his visit, he engaged in insightful discussions with local pickleball enthusiasts and praised the facilities and environment. "In the U.S., pickleball is growing at an incredible speed. Here at Ramsports, I see the same energy. Apart from these high-standard courts, there are well-organized competitions and a genuinely vibrant community. Such a platform is essential for the long-term development of pickleball," he remarked.

Yu's multicultural background and international perspective resonate with Ramsports' brand philosophy of "sports without borders, culture with warmth." The Ramsports Group has expressed its commitment to further cooperation with Yu, with plans to launch various initiatives including international collaborative racket designs, youth training camps, and cultural exchange programs that will enhance the global pickleball ecosystem in China.

"Signing Thomas Yu not only represents a significant step forward for Ramsports' brand globalization, but it also conveys our faith in this sport: pickleball is not just a sport; it is a language that connects the world," the company said in a statement.

Recognized for his competitive spirit and athleticism, Yu has made a name for himself in the fast-growing sport of pickleball, which combines elements of tennis, badminton, and table tennis. He began his athletic journey in tennis before transitioning to pickleball, where he quickly rose to prominence, earning accolades at both local and national competitions. Beyond his impressive performances, Yu is deeply committed to promoting the sport and inspiring newcomers to participate.

As a symbol of the new generation of pickleball athletes, Yu showcases the remarkable potential for competitive play as the sport continues to evolve. His influence extends beyond the court, actively engaging with the pickleball community and participating in initiatives to broaden the game's reach. With this partnership, Ramsports and Yu aim to elevate the sport's profile and inspire future generations of players.